Today’s consumers are demanding more accountability of brands and want their purchases to reflect their own values. For many, selecting sustainable products is one way to contribute to a healthier planet. Others are modifying their particular diets to incorporate more plant-based foods. Given recent inflationary patterns, grocery brands will still need to demonstrate clear alignment with such consumer demands, all while remaining affordable. It’s a balance that Filippo Berio has been preparing for since its inception in 1867.

Shoppers foster change with their wallets

A recent survey from McKinsey & Company found that 76% of consumers buy or boycott brands based on values. In other words, shoppers are paying attention to how companies operate. In the grocery stores, they want to know what goes into their food, how it is produced and how the environment is impacted.

Savvy shoppers understand best practices come at a cost, and nearly one-third   plan to spend more on environmentally friendly products, including those free from artificial ingredients or environmentally hazardous ingredients or even materials. Packaging is a consideration, plus the 2021 Global Buying Green Report found that 54% of consumers evaluate the sustainability before buying. Shoppers are also taking a more sustainable approach to their diets, as indicated by steady growth of the plant-based foods market, up 6. 2% in 2021 in the U. S. Looking forward, the Bloomberg Intelligence report estimates that use of plant foods could compose 7. 7% of the global protein market simply by 2030.  

Values reflect a tradition, not a moment

While many brands may jump on the latest bandwagon and tout new eco-conscious measures, only the select few have the long tradition associated with uncompromising quality, transparency plus sustainability that shoppers crave. Filippo Berio is among them and always stays one step ahead. The company offers invested a lot more than 155 years inside producing high-quality olive oil and related products, adhering to a longstanding commitment to exceptional standards and decision-making that will ensures coexisting in harmony with the particular source of its offerings: the natural environment.

“Filippo Berio maintains a well-documented commitment in order to environmentally friendly practices. Along with ensuring the sustainability of our business, Filippo Berio’s initiatives have potential to impact the wider olive oil industry, ” said Dusan Kaljevic, Filippo Berio USA’s deputy CEO. “For instance, we utilize our own location in Italy, which is home to the particular most olive cultivars within the world, to promote olive biodiversity. Here, we cultivate multiple productive varieties, which includes ancient plus rarely used types, to learn which may weather the extremes and the pathogens of today. Already, 18 underutilized varieties have shown high resilience. ”

In addition to seeking olive types for the future, Filippo Berio collaborates with the National Research Council of Italy’s Life Resilience project in research that benefits the particular broader olive oil business. The brand is involved in projects that will monitor soil and test natural fertilizers to reduce water stress, such as during drought, and to achieve greater ground management efficiency. It furthermore participates in the study of pests and disease, which can ravage orchards.

Further, Filippo Berio operates an open-air lab at Villa Filippo Berio Grove to test different precision agriculture techniques. Ecosystem adjustments are studied with regard to their impact on trees, soil and air, and results inform plus refine broader environmentally pleasant cultivation methods in use.